Is Xerox sporting a new logo?

Whilst there does not appear to have been any formal notification yet from Xerox, an impressive new logo – ‘designed to reflect the combined strengths of Xerox and Lexmark – was revealed recently to Xerox’s 956,433 LinkedIn followers, heralding the new brand design as an evolution that: ‘Reinforces our commitment to delivering greater value, expanded capabilities, and stronger outcomes for our clients and partners. The new brand sets the foundation for what comes next. And we are just getting started.’

In Australia, Xerox business operations are currently supported through Lexmark Australia and no logo change evident yet, albeit a consistent message globally that Lexmark and Xerox customers alike can continue to rely on the same trusted service, support, and local relationships they know today.

Alongside its recent social media post, the new Xerox and Lexmark brand identity was originally sighted during their joint appearance at NRF 2026: Retail’s Big Show in New York earlier this year. The idea is that this logo ‘merges the identities of both companies while maintaining clarity and recognisability, reflecting a modern, forward-looking approach to imaging and printing solutions’.

According to a company statement: ‘The logo consists of simple geometric shapes and text, making it visually clean and versatile for digital and print application It is designed to be scalable, with vector (SVG) and raster (PNG) formats available, ensuring high fidelity across different media. The design emphasises clarity, precision, and focus, aligning with Lexmark’s brand philosophy of a lens or portal to insight, while incorporating Xerox’s established visual identity.’

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