New Fujifilm Revoria: ‘this changes everything’

At the company’s exclusive partner conference in Vienna – not a bad spot for a conference as this picture shows! – and against the tagline ‘this changes everything’ Fujifilm Business Innovation officially launched its Revoria PC2120 digital press, with a focus on print-on-demand and its multifunction product range.

Thrive26 is the third partner conference Fujifilm has held, this year with media representatives invited for the first time. Naoki Hama, CEO and president of Fujifilm, opened the event by explaining the importance of the company’s strategic pillars: Production On Demand (POD) and Device Technology (DT), stating: “We have diversified our portfolio and today Business Innovation has grown to become our group’s largest business.”

Hama highlighted how the company’s business portfolio had shifted dramatically over the years, with Imaging accounting for 54% of its portfolio in 2000 compared to 19% now, and Business Innovation growing from 12% to 35% today, which includes office products and graphic communications.

Also talking to the company’s over-arching growth strategy and its focus on three main areas of innovation going forward – AI, environmental sustainability and design – Hama said: “We are aiming for a revenue of ¥1.3trillion (AUD$11.6bn) by 2030 and we intend to achieve this goal by continuing to develop new markets together with our partners.”

Clearly the flagship product at the conference was the new Revoria PC2120 press which features six-colour printing plus an expanded colour gamut featuring through two speciality toners, including a newly developed green toner, alongside the existing pink. This allows the press to match 93% of Pantone colours and Fujifilm claims the vivid colours closely match RGB colours that designers see on screens.

Kazuo Tamura, Corporate Vice President of Fujifilm Business Innovation, confirmed: “This changes everything. The new Revoria press will set new standards and unlock infinite creative potential for customers: it will drastically evolve the digital printing workflow.”

Other highlights of the new press, which was originally launched in Japan at the end of last year, include an automatic colour separation feature that converts RGB data into CMYK layers plus green and pink speciality layers. There is also a new substrate profiler that uses AI to analyse loaded paper and recommends optimal settings. The Revoria Flow print server also uses AI to scan documents and recommend image quality enhancements, while the Smart Monitoring Gate offers a continuous detection and correction tool during printing.

Alongside the new PC2120, Fujifilm also introduced the Revoria Colour Management technology to help simplify colour control for print-on-demand applications. The software is designed specifically for the new press, along with the SC285, EC2100 and PC1120 ranges, and integrates with Revoria Flow.

The new press replaces the PC1120, which will ultimately be discontinued, although Fujifilm confirmed it will continue to provide the same level of service and support for existing PC1120 as normal.

Other ‘game changing’ additions’ revealed at the European partner conference included two new additions to Fujifilm’s Apeos office range – the addition of two smaller sized, lighter weight C3567 and C3061 A3 colour multifunction printers to provide an upgrade to the company’s multifunction office offering.

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