Fujifilm to cease sales of Acuity Prime and Acuity Ultra products

An official statement from Fujifilm has confirmed that the company has decided to stop the sale of new devices in the Acuity Prime and Acuity Ultra product lines amid changes in the wide-format inkjet market and the pressures of the graphics printing market.

Fujifilm noted that it still sees inkjet as a market growth area and so is not withdrawing from the category, but instead concentrating on areas which can bring stronger profitability and growth. The company says that all existing Acuity Prime and Acuity Ultra inventory will be reduced by Summer 2026 while inks, service and maintenance services, and the supply of consumables for existing machines will continue to be offered.

Flagging ‘rising material and operating costs, declining demand due to the shift towards digital communications, and continued economic slowdown particularly in Europe and North America’, Fujifilm also linked its decision to the increasing competitive pressure from Chinese manufacturers.

In a market statement, Fujifilm said: ‘In response to these market changes, we have conducted a comprehensive review of our business portfolio. Based on market growth potential, profitability, and the uniqueness and competitive advantages of our products and technologies, we have decided to prioritise strategic growth areas while scaling back or exiting less profitable segments. We continue to see inkjet as a market growth area, but we have made several strategic decisions within our inkjet systems portfolio following our business review. First, in the Commercial Printing segment, we will discontinue sales of Jet Press 750S and Jet Press 1160 systems in Europe and North America, a decision already announced earlier in the year. In addition, within the wide-format inkjet segment, where the market has matured and pricing pressures have increased, we have decided to discontinue sales of the Acuity Prime and Acuity Ultra systems.’

This latest decision will also see Fujifilm implement structural reforms, primarily in Europe and North America.

Looking ahead, Fujifilm has confirmed it will continue to expand its digital printing business through its toner and inkjet technologies, as well as software solutions incorporating AI technologies. Key products for 2026 expansion include the Jet Press FP790 for the flexible packaging market and the Acuity Triton which uses Fujifilm’s water-based UV AQUAFUZE ink technology.

Related

Epson’s ‘Net-Zero by 2050’ target officially acknowledged as ‘Science Based’ Dimense DA-640 wins gold in Poland and announces ‘golden’ opportunity to see the printer in Sydney Pozitive stands alongside local cancer charity through October Heidelberg reports strong half-year performance