HP’s ‘Digital Print for Corrugated’ Summit: Getting the Ecosystem Right

HP’s ‘Digital Print for Corrugated’ Summit: Getting the Ecosystem Right
Bob Leahey for InfoTrends
Color digital printing for packaging so far has been mainly for primary package printing—first in color digital labels where brand owners now spend about $3.2 billion annually, and more recently in folding cartons and flexible packaging, where digital print is really just getting started.

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