Roland DG prints the future of T-Shirt graphics for NEXT exhibition

As the official print partner of NEXT, Roland DG produced over 500sqm of print on the AJ-1000i, to produce a 50 panel display of leading owners and artists in the T-Shirt culture from around the globe.

“This project showcases the print quality and reliability of Roland’s wide format printers” said Conrad Birkett from Roland DG. “It has been an amazing project to be involved in and great opportunity to expose the Roland brand

to the general public and also to leading designers and artists.”

NEXT curator and T-shirt connoisseur, Eddie Zammit, travelled the globe with photographer Nicole Reed, to capture portraits of the world’s leading T-shirt designers and influencers, which make up the 50 panels of the exhibition. “This has been an amazing project to work on, a culmination of years of travel, photos and interviews,” said Eddie. “The panel displays for NEXT were an ambitious concept and the printing was always going to be a big task. Working with Roland was fantastic and we were amazed with the print quality and the overall result! People have been commenting about the quality of the photography in addition to the printing since opening. You really need to go see it for yourself.”

Famous for its wide format printers, this job was bread and butter for Roland printers, however the real star printer of this T-shirt exhibition is the new Roland VersaSTUDIO BN-20. This versatile 20″ (500mm) printer/cutter is ideal for a range of applications from durable outdoor graphics to photography or stickers but more specifically, the BN-20 is the perfect device for producing one-off, customised or short-run T-shirt graphics.

The whole NEXT exhibition is about the future of T-shirt graphics and each of the 50 artists and designers were asked what they think was the future. “It is amazing to see how many of the artists mentioned the changing printing techniques and the potential rise of customised and short-run T-shirts” said Birkett. “We couldn’t agree more, and hope we can help these artists to shape to future with devices such as the BN-20.”

For anyone interested in Street Art or T-shirt culture, be sure to check out the Outpost Project and NEXT Exhibition on Cockatoo Island. Entry is free.

Roland DG Australia
www.rolanddg.com.au