The Shane Drew Column
2016 Review
In Australia, 2016 has been largely one of politics. It started with local Council Elections, then we had to endure the Federal Election and…
Negativity in a negative market
For the past few weeks I’ve been doing a lot of navel gazing. Why, I hear you ask. Well, simply put, there is nothing…
Is warranty for vehicle wrap material lacking?.
Recently I was stalking several forums on the subject of longevity, or lack of it, on digital printed material and colour change wraps on…
Direct importing, is it really worth it?
The wide format industry is becoming increasingly competitive on many levels these days. More aggressive marketing from the Chinese and Korean manufacturers is tempting…
The secret to success
I think any business owner would have to agree that the recovery from the recent GFC has played havoc with many small businesses and…
Social Media – Good or Bad for our industry?
Social media has become well and truly entrenched in people’s lives these days, and the general computer user and more importantly businesses, have seen…
Extreme issues require less extreme measures…
January in most parts of Australia has been fairly extreme on the weather front, with high record temperatures in most capital cities, and even…
Generosity. A valid business tool?
Some time ago I was lectured by a well-meaning colleague telling me that I was far too generous for my own good.
Interruptions!!
Being a small business, there is that balance during the day of taking phone calls, unexpected visits from prospective clients and the odd cry…
The distributor, the wrapper and the cowboy – a new experience
The industry that has become printed vehicle wraps, and that is now morphing into vehicle colour change wraps, is approaching a crisis point not…
One of the pitfalls of eMarketing
In this day and age of electronic mail, electronic brochures, electronic advertising, it is fast becoming the norm rather than the fad that some…
Poor quality display signage send the wrong message altogether.
I’m not sure if it is the dire economic times for some businesses, or they are just interested in saving any money at any…



