Marketing management

Monitor Your Success Large, sophisticated business organisations often establish and maintain planning and monitoring centres variously referred to as “war rooms”, “chart rooms”, “planning…

Growing your business in a very competitive market By Germán Sacristán, Business Development Manager, EAMER, Kodak’s Graphic Communications Group Although marketing and sales principles…

Why the Marketing Budget should be the last thing you cut By Alison Stieven-Taylor  Many companies make the mistake of pulling back on their…

Sign companies and web sites, or the lack thereof By Brian Stickland It is an eye opening experience to view the world’s number one…

A new angle on cold calling by Glen Chapman    Making phone calls to prospects is one of the biggest fears of any small…

Leadership, Image and Marketing By Glen Chapman   At a recent local economic development meeting, there were a number of IT business discussing what was…

Tips to improve your Cold Call Marketing by Glen Chapman   Before you embark on your next cold calling exercise, read these top ten…

Planning your web business By Glen Chapman I am not sure were I first heard it but I have seen it many times since…

Networking and Its Benefits by Glen Chapman After a recent regional forum and discussions with a number of people, it seemed that there were…

Practical marketing tips By Glen Chapman The following are a few tips that will help you with your marketing. By keeping these things in…

The Rainmaker By Gary Lockwood   Remember when scientists used to seed the clouds to try to make it rain? They would fly over rain…

Building your marketing strategy (Part 2) Glen Chapman   We continue with the second part of the marketing strategy which includes looking at the…