Avery Dennison and Outernets create the future of window shopping
Just five days after their collaboration with Rochambeau and Aaron Curry at the New Museum, NYC, Avery Dennison and Outernets partner again to create the “future of window shopping” experience, to be revealed at Shop.org in Las Vegas.
As the visitors of shop.org approach the glass installation they will be drawn into an immersive and interactive experience with two fashion brands – Rochambeau and West Carolina – which will enable them to discover, try on and share images of themselves with pieces of the apparel collections.
The innovative installation reveals the benefit of combining Outernets’ Operating System for interactive media with Avery Dennison VelaTM switchable film, based on Gauzy technology, to retrofit store windows and create instagrammable branded experiences, capturing the attention of their consumers passing by on the street, within the shopping mall, or in store.
Outernets will also present different experiences such as fashion and vegas inspired AR experiences that will create fun shareable images to social media, product customization, and more.
Avery Dennison
www.averydennison.com
Outernets
www.outernets.co
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