A 360° wrap gives London’s tube travellers a ‘Great Gatsby’ experience
Outdoor media owner in the UK, Applied Media joined forces with specialist print service provider QPS to deliver eye-catching graphics promoting the film launch in London.
Fujifilm’s Acuity Advance HS was used by Applied Media, via its print partner QPS, to produce 46m2 of specialist material for high quality and hard wearing flooring and transform London’s Oxford Circus Underground Station into a Great Gatsby experience, as part of the film’s promotional campaign.
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Larry Walsh, business development director at Applied Media, explains: “QPS printed 46 m2 of our specialist material on their Fujifilm Acuity Advance HS. The flooring covered nine metres of the tunnel in Oxford Circus station and perfectly matched the wall coverings and graphics applied on the ceiling to create an engaging, 360° film-led experience for all passengers passing through this busy station.”
Fujifilm Australia
www.fujifilm.com.au
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