VMA steps up to support members through Middle East Crisis

The Visual Media Association (VMA) has announced a two-part online briefing series to support Australia’s paper, print, packaging, sign and mail sectors in navigating the evolving impacts of the Middle East crisis.

Kellie Northwood, VMA Chief Executive Officer says: “The VMA plays a vital role in representing the interests of our industry at a national level and this briefing series is about ensuring our members, and industry, are informed, prepared and supported with clear, actionable advice. We are bringing together experts from across the supply chain and customer interface to provide a complete view of both the challenges and the opportunities ahead.”

The VMA Middle East Crisis Impact Briefing will provide members with critical insights and practical guidance across supply chain disruption, freight, raw materials, trade partnerships, customer communication and workforce readiness. The series has been developed in support of the recent release of the VMA’s Advisory Contingency Planning report and ongoing government updates, ensuring industry is equipped with both the context and the actions required to manage emerging risks.

Part one of the series will focus on understanding the landscape, with a panel of experts across freight, raw materials supply and international trade outlining current conditions, anticipated disruptions and key pressure points.

Part two will shift to practical business response, bringing together specialists in sales, customer advisory, team training, industrial and human relations and communications to guide businesses on how to respond effectively. This includes managing customer expectations, maintaining confidence and positioning businesses proactively during a period of uncertainty.

Northwood said while the immediate impacts are being closely monitored, Australian businesses should be mindful of the lag effect associated with global supply chains. “Due to Australia’s geographic distance from key markets, there is often a delay between global disruption and local impact. While some effects are already being felt, further pressure across freight, materials and delivery timelines is expected to emerge over the coming months.”

The VMA is encouraging all its members to register for the series, noting that access to recordings will be provided for those unable to attend live only if they have pre-registered. Northwood continues: “While these conditions present challenges, our industry has consistently demonstrated resilience. We have navigated disruption before and we will do so again, working together and enacting considered and prepared plans. The VMA is here to support and assist in every way we can,”

Registrations for the VMA Middle East Crisis Impact Briefing are now open.

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