Avery Dennison in the Rugby World Cup!

During the tournament the ‘Fan Trail’ walking path used Avery Dennison’s MPI 6121 Street Graphics film to point people in the right direction to Eden Park Stadium, Auckland.

“We decided on Avery MPI 6121 Street Graphics for the RWC ‘Fan Trail’ as it produces impactful and eye-catching graphics. We have received great feedback and have been very pleased with the results” said Jules Calnan (Head of Print Production at Ogilvy NZ).

MPI 6121 Street Graphics is a digital film that can be applied to both indoor and outdoor surfaces where an authentic smooth finish is desired. It has been engineered with a unique ‘micro-fracture’ technology (patent pending) allowing the graphics to adhere to very rough surfaces by fracturing and conforming. This makes the MPI 6121 Street Graphics ideal for short-term promotional advertising and is perfect for temporary way-finding, graphics for parades, festivals and events such as the RWC.

Tested in accordance with AS/NZS 463:2004 slip resistance measurements, MPI 6121 Street Graphics can last up to six months with foot traffic and up to three months with vehicle traffic.

“This is an amazing product and has the power to create innovative marketing opportunities within the outdoor advertising arena. The RWC ‘Fan Trail’ is a great example of how impactful and useful this material can be” said Kristina Glasgow, Sales Executive, New Zealand.

Consider MPI 6121 Street Graphics as a unique eye-catching addition to your next campaign.

Avery Graphics
www.averygraphics.com.au