New applications on show at HP Imaging & Printing Experience Centre Melbourne

The new display demonstrates the versatility and creative options available to today’s graphic designers, interior decorators and marketing professionals and provides Print Service Providers (PSPs) with ideas on how to expand their reach into the digital print market.

Front window of the HP Imaging & Printing Experience Centre Melbourne. Photographs printed on the HP Designjet Z5200

The HP Imaging & Printing Experience Centre, which also houses a range of HP Designjet large format printers including the HP Latex inks printer, the HP Designjet L25500, has been decked out with furniture including a couch, beanbag and lamps that have been decorated with fabrics printed with HP technology. Other items also on display include a Vespa Scooter wrap, a car bonnet, clothing and wallpapers.

In addition to these more unusual items are examples of the various signage applications possible with HP digital printing technologies including backlit displays, canvas wraps, fabric banners and one-way vision signs.

Shane Lucas, Director, HP Graphic Arts South Pacific said the extended range at the HP Imaging & Printing Experience Centre was designed to give PSPs the opportunity to view a wide gamut of applications and to see first hand how these applications can be used in a commercial environment.

“The idea behind the HP Imaging & Printing Experience Centre is to provide PSPs with the chance to see a number of different applications in one place so they can truly understand how large the digital opportunity is,” explained Lucas. “As the media base for inkjet printing expands so do the applications. The HP Imaging & Printing Experience Centre is there to showcase the latest trends and to help PSPs take new ideas to their own customers.”

HP Graphic Arts
http://www.hp.com/graphicarts