New MD for Fujifilm Business Innovation Australia
Fujifilm Business Innovation Australia has appointed Yoshinori Nagata as its new managing director and head of Oceania sales operations. Nagata succeeds Yasuyuki Matsumoto, who will transition to a global leadership role in Tokyo within the Fujifilm Business Innovation Group to focus on expanding the overseas solutions business.
Nagata has over three decades of experience across Fujifilm Business Innovation, having held senior roles in sales, international marketing, and corporate and business group strategy across Japan and the broader Asia-Pacific region. Most recently, he served as deputy of the Business Solutions Business Group in Japan, where he played a key role in advancing the company’s solutions-led transformation.
His appointment comes at a pivotal time for the company, as it continues to evolve to support customers navigating complex digital, security, and workflow needs, and to drive innovation in delivering integrated, future-ready solutions.
Honoured to have the opportunity to lead Fujifilm Business Innovation Australia into its next chapter, Nagata says: “Australia represents a key market in our global operations, given that it is known for its innovation and early adoption of new technologies. Building on the strong foundation established by Mr Matsumoto, we are well positioned to continue our growth and transformation. My vision is to further deepen our customer partnerships, accelerate our digital transformation initiatives, and to position Fujifilm Business Innovation as the go-to partner for organisations seeking to thrive in an increasingly complex digital age.”
“We will focus on expanding a range of transformative technology solutions while maintaining our commitment to sustainable outcomes in line with our Fujifilm Group purpose of Giving Our World More Smiles.”
Nagata’s appointment comes at a pivotal time for the organisation, as it continues to evolve to support customers navigating complex digital, security, and workflow needs, and to drive innovation in delivering integrated, future-ready solutions.
Outgoing MD Yasuyuki Matsumoto will now turn his focus to addressing key global business solutions and he adds: “I look forward to continuing to work with our Australian teams in my new role, as we tackle critical issues around the complexity of modern work tools, and exciting opportunities to accelerate business transformation.”
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