Challenges In Sizing the Sign and Display Market

Challenges In Sizing the Sign and Display Market
By Richard Romano for WhatTheyThink magazine USA
How big is the wide-format market? That’s not an easy question to answer, since companies that produce wide-format graphics, and even the subset generally classified as “sign and display,” are not easy to track and quantify. The situation was best expressed by Dr. Joe Webb last year: “the wide-format market is like Florida. Everyone is from somewhere else.” Strategies for Management determined largely where those somewheres were, and the largest original sources were:

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