Outdoor industry body clarifies digital signage changes in Queensland

Recent reports suggest that there might be a sweeping ban of digital billboards in Brisbane. The peak industry body for the outdoor industry, the Outdoor Media Association (OMA) would like to clarify some facts on the matter and alleviate any unnecessary concerns.

“Today’s coverage suggested that amendments might hinder the existing digital network when in fact they provide clarification on the use of digital outdoor advertising,” said OMA CEO, Charmaine Moldrich.  
The proposed amendments stemming from this went through Council today, however they will not result in a ban on the existing digital network in Brisbane. Brisbane City Council Neighbourhood Planning Chairman, Councillor Amanda Cooper said the changes were the first since 2005 and were aimed at ensuring Council’s laws kept pace with advancements in digital technology.   
“We’ve worked closely with the OMA and other representatives to ensure advertisers have clear guidelines about how they can use these new technologies without adversely impacting the community,” Cr Cooper said.   
“OMA members already have rules like this in place and Cr Cooper has confirmed that the changes do not ban static digital advertisements or fixed images that are in line with current safety guidelines,” said Ms Moldrich.

Outdoor Media Association
www.oma.org.au

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